Discover the remarkable.
For nearly 40 years, Falk Harrison has developed well-articulated strategies and applied innovative design to enhance understanding and increase the effectiveness of brand communications.
We bring a fresh perspective and a positive approach that consistently deliver relevant and engaging messages – connecting your brand and purpose to your audience and shaping your place in the market.
To tell your story, we offer the following disciplines:
STRATEGY:
Brand Development and Evolution
Naming and Identity
Narrative Platform Development
BRAND COMMUNICATIONS:
Print, Digital, Video and Exhibits
Sales and Marketing Tools
Investor and Financial Reports
Sustainability and Citizenship Reports
Internal Communications
B2B and B2C Communication Strategy
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Arch Coal Inc. Website
Supporting Arch’s ongoing efforts to differentiate and position the company beyond a traditional mining presence as a player in the broader energy sector, Falk Harrison helped clarify and shape their core message with a clearly focused communication platform. We developed the theme, “The Power of 3: People, Planet, Power,” to provide the framework to articulate Arch’s relevance in the areas of employee safety and community outreach, environmental stewardship and the advancement of clean coal technologies, and the creation of smart energy to power modern lives. After initially launching this platform in the annual report, we next applied it to the corporate website and enriched it with dynamic, interactive elements.