Treasure Box Tours is a new Denver-based tour and travel company that’s all about you—a savvy adventurer who likes to spend free time (safely) exploring the world through a truly local, insider lens. The visual identity reflects that philosophy by leaning on three pillars: exploration, whimsy, and culture. The aim is to inspire feelings of playful adventurousness and lavish refinement. A perfect middle ground of uncharted adventure and opulent reprieve.
To achieve this, bold typography and quirky colors and patterns are paired with refined clean, modern design aesthetics. Each item reflects these attributes to achieve a holistic design system that surprises and delights the adventurer as they go forth into the world to explore.