Headquartered in Toronto
Every digital experience has an objective and we bring the passion and experience to help you achieve it. We’re equal parts Strategy and creativity to give purpose and intention to every click of the mouse–to satisfy each objective. Sure, being pretty is nice–we clean up good–but we don’t think anyone would argue that being pretty and smart is a better combo.
Our process delivers effective digital marketing campaigns and top-tier websites. No secrets here, just experience, hard work and dedication.
We’re diverse and odd, mostly fun, deeply curious and disruptive. We love music and don’t wear headphones. We’re informal but focused. We admire innovation and strive to achieve it in our work. Food is our friend. Every project is our baby and collaboration is the rule not the exception.
Filament and FitStar’s partnership was an online match made in heaven. FitStar became fans of our work by way of getnymi.com. After speaking with their laid-back yet incredibly focused CEO, Mike Maser, we knew we’d be a good fit, but we didn’t know that FitStar would be one of the most fun projects we’ve ever worked on with one of the smartest client teams.
FitStar was relaunching their already successful app with a sleek, new iOS 7 look and needed their website to reflect a similar aesthetic. The timeline was tight but when a company that’s backed by Google Ventures calls, you make it work.
The Bionym team gave us the latitude and trust to explore their audience through extensive ethnographic interviews. And it's always fun talking to like-minded explorers and early-adopters. This gave us the confidence we needed to deliver a content strategy and visual design in very short order. During collaborative workshops, it seemed like everything aligned and every suggestion became a home-run. That's what happens when you know your audience so well — you stop guessing at what might work and focus on what does work.
Compugen Inc., Canada's largest privately held IT services company, had a site that made them seem like a back office in an industrial park in a nondescript suburb. They needed to make a radical shift in their online strategy and get rid of the old site which lacked any content strategy and was treated like a hall closet for over 7 years.
Working with such a large organization, whose service offering is a mile wide and mile deep, meant we had to go slow and make every step count. Guiding the internal team through our process allowed everyone to get involved and be clear on strategy and how each step builds on the next.
We, along with our strategic partner, Corktown Seed Co, created an incredibly immersive online experience with a dedicated mobile site and a responsive site for desktop and tablet screen widths. Visitors can explore incredible video and photography of Canada's wildlife and natural beauty — and they do this for an average of 16 minutes per visit.
The result of such an engaging website is of course a spotlight shining brightly on the power of corporate and non-profit collaborations and partnerships— something that we're all too happy to promote. Additionally, the partnership between Filament and Corktown Seed Co. yielded an RGD Social Good Design Award for 2013, so there's that.